Nic Berglund

/  AUGMENTED REALITY PRINT  /

For the all-new Cadillac ATS 2013 print, we wanted to give viewers an opportunity to virtually go to all the places the ATS traveled for the ATS vs. The World Campaign. To do this we created the ATS 3D app and paired it with augmented reality to give consumers a unique, first of its kind, print experience.

Mobile Marketer, April 2013

/  ROLE  /

AD